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GreenIT: Applying circular principles to digital products

Reducing waste and emissions – how do you do that in digital products?

There is significant potential in applying Circular principles to digital products.

Come join this discussion with Anita Schüttler from neuland on Circularity & IT: Designing Out Waste in Digital Products. You will learn:

  • What do Circular principles like “Design out waste” or “Keep products and materials in use” translate to in the digital realm?
  • How can the 9 R’s inspire actionable strategies for IT?
  • How do we effectively map and measure potential savings?
  • And, potentially the most important one: why isn’t everyone doing it already?

Anita Schüttler

Head of Sustainability
neuland – Büro für Informatik

We are neuland from Bremen.

We see ourselves as a manufacturer of high-performance e-commerce platforms.

Since 2006, we have been working hand in hand with our customers to develop customized e-commerce platforms. Our 160 employees design, code, test and optimize individual e-commerce solutions. Our clients include major companies such as Breuninger, Douglas, Obi and Bonprix.

Our customer-centric teams provide you with long-term support – regardless of whether you are starting a new project or want to further develop an existing store.

We will put together the right neuland team to help you take your business to the next level:

  • We implement verticalization strategies.
  • We build or optimize suitable modules along the customer journey such as search, discover and buy.
  • We improve your decision-making basis and customer focus with the integrated use of AI and data science.

“One size fits all” does not exist with us – every customer has individual requirements that we address.

Whether multichannel or pureplay, B2B or B2C – we are successful because we recognize trends and find robust technical and excellent professional answers to them.

E-commerce is always new territory. Your success is our core business.

Karsten Voges

Lean42 CIO Advisory
IT Executive Advisor, Chief Architect, CEO Lean42

lean & live LinkedIn Live:

  • Friday, July 12, 2024 2024
  • 11.15 am CEST

lean & live LinkedIn Live


12 Jul 2024


11:15 AM

Local Time

  • Timezone: America/New_York
  • Date: 12 Jul 2024
  • Time: 5:15 AM




Lean42 GmbH
lean&live LinkedIn Live


  • Karsten Voges
    Karsten Voges
    Managing Director & Chief Management Consultant

    Karsten Voges brings 20 years of leadership experience, ranging from startups to Fortune 50 companies, plus various IT management consulting firms. He and Inge Hanschke have been working together in different organizations for 15 years and his motto “lean & smart” is very similar to Inge’s “easy & effective”.

    With degrees in computer scientist (TUM) and an MBA (UK), he has been combining IT and business for years. As a product manager in enterprise architecture management, head of IT architecture and as a founder of a data collaboration platform, deep technical knowledge comes together with a lot of business acumen. Therefore Karsten Voges ensures fit for purpose solutions that are followed through with change management, plus that they are also implemented in state of the art technically.