Enterprise Design: extending Enterprise Architecture to the full picture

About this event

Designing enterprises is not only about engineering how they function internally (their architectures), but also about people and their journeys and tasks, organisations and their purposes, products, brands ... and the relation of everything.

There are many isolated design disciplines (such as user experience designers, enterprise architects, organisational designers, entrepreneurs) that attempt to cover the whole range of design. Each of them uses highly specialised tools and languages, accessible only to the specialists. They seldom connect to each other, causing gaps and contradictions, resulting in weak and fragmented overall enterprise designs.

This session presents EDGY - a collaborative Enterprise Design language that encourages specialists and experts to explore and communicate together to enable a coherent enterprise co-design - way beyond traditional Enterprise Architecture approaches

🎤 𝗚𝘂𝗲𝘀𝘁 𝗦𝗽𝗲𝗮𝗸𝗲𝗿
Dr. Wolfgang Göbl

𝗙𝗼𝘂𝗻𝗱𝗲𝗿, 𝗖𝗘𝗢, 𝗔𝘂𝘁𝗵𝗼𝗿, 𝗘𝗻𝘁𝗲𝗿𝗽𝗿𝗶𝘀𝗲 𝗗𝗲𝘀𝗶𝗴𝗻 𝗖𝗼𝗮𝗰𝗵
Intersection Group

Wolfgang Goebl is the founder and President of the Intersection Group and an Enterprise Design Coach and IT Enterprise Architect at Austrian Power Grid. He is one of the authors of the book “Enterprise Design Patterns” and the EDGY language for collaborative Enterprise Design (www.enterprise.design).